Intro
A training contract is the door into a career as a solicitor in the UK — and the applications for one are long, competitive and judged by recruiters at commercial law firms who read thousands of them.
TC Masters reviews those applications before they're sent. The team came to us with the service in their heads and nothing on paper. We shaped the offer, the words and the site together, and built it so the business could start taking paid reviews from day one.
What the site does:
- Explains the service in one screen: “The Legal Maze Unraveled”
- Sells three clear plans, from £40 to £70
- Opens the application upload only after payment
Meet TC Masters
TC Masters is a small UK team that reviews training contract applications. Every review comes back with line-by-line comments, firm-specific feedback on the competencies recruiters look for, and advice on showing commercial awareness in answers.
Their promise is simple: help applicants let their experience shine through — and secure a path into the legal profession in each application cycle.
The challenge we tackled
An idea without content
There was no copy and no structure to start from — only the service and the people who would deliver it.
Selling to anxious applicants
People trust TC Masters with their career. The site had to feel credible, and say exactly what they get and when.
Three plans, no confusion
Standard, Express and Bundle had to differ in one obvious way — speed or volume — never in what the review includes.
Paid before submitted
Applications could only reach reviewers once they had been paid for, with terms accepted before purchase.
The service we received from Maks was impeccable. He communicated with us throughout the process and made sure that the final product was top notch. He answered all our questions and was ready to make the amendments we wanted if we didn't like something.
Our approach
01Shape the offer first
We turned the service into three named, priced plans that all include the same four-part review, so the only choice is speed or volume.
02One action on every page
“Buy now” leads the hero, the about section and the offers; “Learn about us” is the only secondary path. London at night sets the tone, orange marks the action.
03Payment before upload
Terms come before purchase, and the application submission page unlocks only after a successful payment — so every application the team receives is already paid for.
When a client isn't sure about the content yet, design can't start with pixels. We started with the offer — three plans, one review — and the pages wrote themselves around it.
Maks MiśkowFounder, Pace LabsPace Labs
Three plans, one promise
Every plan includes the same review. The plans differ only in how fast it comes back and how many applications it covers.
- 01
Standard · £40
- One application review
- Back in 3–5 working days
- The full four-part review
- 02
Express · £60
- One application review
- Back in 1 day
- Marked as the popular choice
- 03
Bundle · £70
- Two application reviews
- Back in 3–5 working days
- For applying to two firms
From landing to feedback
One path through the site, with nothing that doesn't move an applicant towards a reviewed application.
Applicants
Four steps to a better application
- 1The Legal Maze UnraveledWhat TC Masters does, in one screen
- 2Pick a planStandard, Express or Bundle
- 3Accept terms & payTerms before purchase
- 4Upload & get feedbackUnlocked after payment · 1–5 days
Planning something similar? Let's talk it through.
Maks MiśkowFounder, Pace LabsThe results
TC Masters went from an idea to a site that sells its service on its own — and the team's own words say more than any metric.
- Plans, each with the same four-part review
- 3
- Price range, from Standard to Bundle
- £40–70
- Turnaround on the Express plan
- 1 day
- Unpaid applications reaching reviewers
- 0
- Pages, each with one clear next step
- 5
- Testimonials from the TC Masters team
- 2
Summary
The hardest part of this project wasn't the design — it was deciding what the service is. Once the offer was three plans and one review, every page had a job.
In Michał's words, the site is for anyone building “from scratch, especially if you're not entirely sure about the content yet.” That's exactly where TC Masters started.
