Intro
Modum School is a Warsaw tutoring school: qualified tutors, one-to-one lessons and small group courses that prepare students for the matura and university entrance exams — online or in person.
Its CEO wanted a site that sold the school the way its best tutors do: start with a free lesson, then find the right format. We designed and built it around that first step.
What the site delivers:
- A free trial lesson as the first step on every page
- Two clear paths: individual packages and group courses
- Student and parent reviews, including video, next to every decision
Meet Modum School
Modum teaches four subjects — maths, physics, Polish and English — at basic and extended level. Students choose between one-to-one lessons with a tutor and group courses that run on a fixed weekly schedule.
Most families find the school through recommendations, so the site had to feel like one: specific, reassuring, and quick to answer “how much, when, and with whom?”.
The challenge we tackled
Two products, one decision
Individual lessons and group courses work differently — packages versus schedules — but families shouldn't have to understand both to take the first step.
Price without sticker shock
Tutoring is a monthly cost. Prices had to be clear, and the reasons to commit to more lessons visible.
Trust from strangers
Families pick tutors on recommendation. The site needed that word of mouth on the page — in students' own words.
Changing schedules
Group courses start on set dates each term. The schedule had to be easy for the school to update and easy for parents to read.
Another advantage is the professional advice from Maks, who knows his stuff! Very factual and specific. If you decide to cooperate with us, you will certainly not regret it and in no time you will have excellent results!
Our approach
01Lead with the free lesson
The hero offers one thing: a free trial lesson with a qualified tutor — individually or in a group — with the four subjects listed right under it.
02Two paths, clearly split
Individual lessons are sold as packages of 5 to 40, with the price per lesson falling as the package grows. Group courses show a term schedule and a choice of paying once or in two or three instalments.
03Proof next to every decision
Google reviews from students and parents, a video testimonial and the school's Warsaw address with a map sit beside the offers, so trust is built where the choice is made.
Tutoring is sold on trust, not features. So the first thing every visitor sees isn't a price — it's a free lesson with a real tutor.
Maks MiśkowFounder, Pace LabsPace Labs
Group courses, paid your way
Every group course is 81 hours, online or in person, at basic or extended level. Families choose only how to pay — and the middle option is marked as the popular one.
- 01
1 500 zł · once
- One payment
- 81 teaching hours
- Online or in person
- 02
850 zł × 2
- Two equal instalments
- Marked as popular
- Switch groups in the same track
- 03
665 zł × 3
- Three equal instalments
- Same 81 hours
- Lowest monthly cost
Pricing that rewards commitment
Individual lessons come in four packages, 60 minutes each. Showing what each package saves makes the value of committing obvious — without a single discount banner.
Individual lessons · saved vs. 95 zł per lesson
Up to 600 zł saved
95 → 80 zł per lesson
- 5 lessons475 zł · 95 zł each
- —
- 10 lessons900 zł · 90 zł each
- 50 zł saved
- 20 lessons1 700 zł · 85 zł each
- 200 zł saved
- 40 lessons3 200 zł · 80 zł each
- 600 zł saved
Two ways to start
Both paths begin with the same free lesson, then split by what the student needs.
One-to-one
A tutor for one student
- 1Free trial lessonWith a qualified tutor
- 2Pick a subjectMaths, physics, Polish, English
- 3Choose a package5, 10, 20 or 40 lessons
- 4Learn weekly60-minute lessons, online or on site
Group courses
A class that runs on a schedule
- 1Check the scheduleSubject, level, day and start date
- 2Sign up“Zapisz się!” on the course
- 3Pay once or in instalments1 500 zł, 2 × 850 or 3 × 665
- 481 hours with the groupBasic or extended level
Planning something similar? Let's talk it through.
Maks MiśkowFounder, Pace LabsThe results
Modum got a site that sells two formats without confusing either — and, in its CEO's words, got it without the usual agony.
- Subjects at basic and extended level
- 4
- Formats: one-to-one and group, on one site
- 2
- Lesson packages, from 5 to 40 lessons
- 4
- Lower price per lesson on the largest package
- 16%
- Per group course, paid once or in instalments
- 81 h
- First step everywhere: the free trial lesson
- 1
Summary
The site doesn't try to explain everything a tutoring school does. It gets a family to a free lesson, then makes the next choice — package or group — easy to understand.
As Modum's CEO put it, choosing templates and fighting over features is usually agony. Here, every function was implemented as soon as it was asked for.
